It was at the end of the 1940s that Fred Perry was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. Fred had previously used gauze wrapped around his wrist to protect the racquet handle from perspiration. The original sweatband was made from bath towel material and weighed a ton , according to Fred in his autobiography. The redesigned prototype, made in Leicester, was light, soft and pliable. From that moment they were in business. They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court; the players did, and Fred Perry Sportswear was launched. Fred Perry soon developed the business with Wegner by making Fred Perry polo shirts. The Fred Perry logo was skillfully merchandised by offering these polo shirts to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating. They gave polos to all the leading players; it was the era of Hoad, Rosewell and the young Australians, who were only too keen to get their hands on these new items of clothing, since they looked better than the baggy, ill-fitting alternatives. It was a clever and successful marketing initiative. People became aware of the Fred Perry logo and associated it with Wimbledon, the world s premier tennis tournament, and the world s finest tennis players. The Fred Perry polo shirt hit the jackpot. It was a good product; customers saw it, liked it and bought it. The construction of the cotton pique shirt, with its open honeycomb stitch and great fit, made it perfect as performance wear for tennis and soon became the shirt of choice for several subcultures throughout the world. Being very popular among youth again, Fred Perry once was the shirt of choice for several distinctive groups of teenagers throughout the 60s and 70s. Skinheads and Manchester s own Perry Boys, a group of violent football supporters, were among the subcultures that made Fred Perry shirts popular. Although those days are long gone, the Fred Perry laurel logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today s generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics.

Shoespad.com is proud to offer the Fred Perry - 3 Colour Gingham (Olympian Blue) - Apparel: Be secure when it comes to your style and fearless when it comes to fashion with this '3 Colour Gingham' by Fred Perry. Point collar. Short sleeves. Button down front. Laurel logo on the left chest. 100% cotton. Machine wash cold, tumble dry low. Imported.

Shoespad.com is proud to offer the Fred Perry - 3/4 Sleeve Plaid Shirt (Cerise) - Apparel: Yeehawwww! Ya'll know that plaid is rad, so win over the wild wild west wearing this wondrous Fred Perry western shirt. Peter Pan collar. Button up front. 3/4 length sleeves with button cuffs. Two front patch pockets. Laurel logo on the left chest. 96% cotton, 4% elastane. Machine wash warm, dry cleanable. Imported.

Shoespad.com is proud to offer the Fred Perry - 3/4 Sleeve Yoke Detail Shirt (Black) - Apparel: Don't just dream of delightfully dainty style! Make it a reality with this darlingly divine Fred Perry shirt. Banded collar. Button up front. Puff sleeves. Button cuff. Piping detail on the yoke. Fred Perry laurel logo on the left chest. 100% cotton. Machine wash warm, dry cleanable. Imported.

Shoespad.com is proud to offer the Fred Perry - 3/4 Sleeve Yoke Detail Shirt (Moonshine) - Apparel: Don't just dream of delightfully dainty style! Make it a reality with this darlingly divine Fred Perry shirt. Banded collar. Button up front. Puff sleeves. Button cuff. Piping detail on the yoke. Fred Perry laurel logo on the left chest. 100% cotton. Machine wash warm, dry cleanable. Imported.

Shoespad.com is proud to offer the Fred Perry - 6 Eye Lace to Toe Point (Black) - Footwear: Do your shoes shine? If not, gorgeously gleam as you strut your sparkling style in these brilliant Fred Perry™ shoes! ; Lace-up design. ; Pointy toe. ; Allover sequins. ; Textile upper. ; Textile insole. ; Textile lining. ; Rubber sole. ; 8.00 oz. ; Product measurements were taken using size 7. Please note that measurements may vary by size.

Shoespad.com is proud to offer the Fred Perry - Argyle Cardigan (Black) - Apparel: Start speaking British jargon and look bloody awesome when you wear this Fred Perry 'Argyle Cardigan'. V-neck. Button up front. Long sleeves. Argyle pattern with the Fred Perry laurel logo on the front. 100% merino wool. Hand wash cold, reshape and lay flat to dry. Imported.

Shoespad.com is proud to offer the Fred Perry - Argyle Knit Shirt (Navy) - Apparel: Add a vile of Fred Perry argyle to your textile stockpile!; Polo collar. Two button closure. Short sleeve. Argyle pattern on the front. 100% cotton. Machine wash warm, lay flat to dry. Imported.

Shoespad.com is proud to offer the Fred Perry - Argyle Long Line Sweater (Grey) - Apparel: Get tactile and fashionably freestyle with the adorable 'Argyle Long Line Sweater' by Fred Perry. V-neck. Long sleeves. Argyle pattern. Fred Perry laurel logo on the left chest. 100% wool. Hand wash cold, reshape and lay flat to dry. Imported.

ShoesPad.com is proud to offer the Fred Perry - Argyle Satin Jacket (Black) - Apparel: Attention-getting argyle accentuates this sleek Fred Perry asset. Zip down front. Ribbed collar, hem and cuffs. Argyle pattern across the front. Front slash pockets. Fred Perry logo on the left chest. 100% polyester. Machine wash warm, iron low. Imported.

Shoespad.com is proud to offer the Fred Perry - Argyle V Neck (Steel Marl) - Apparel: Awesome will be an aspect of your attire when you appear in this argyle sweater by Fred Perry. V-neck. Argyle pattern on the front with the Fred Perry laurel logo. Ribbed neckline, cuffs and bottom hem. 100% merino wool. Hand wash cold, reshape and lay flat to dry. Imported.

Shoespad.com is proud to offer the Fred Perry - B168 (Black Canvas) - Footwear: Hit a forehand with a stylish snap, slamming it on the rise when you wear these hip Fred Perry tennis shoes. Laurel logo. Lace-up. Canvas upper with a suede toecap. Rubber outsole.

Shoespad.com is proud to offer the Fred Perry - B168 (White Canvas) - Footwear: Hit a forehand with a stylish snap, slamming it on the rise when you wear these hip Fred Perry tennis shoes. Laurel logo. Lace-up. Canvas upper with a suede toecap. Rubber outsole.

Shoespad.com is proud to offer the Fred Perry - B2003 (Black Leather) - Footwear: Love means nothing in tennis, so let these hip Fred Perry shoes teach you the meaning!; Fred Perry laurel logo and striped design. Lace-up. Textile and leather upper. Rubber outsole.

Shoespad.com is proud to offer the Fred Perry - B2003 (White Heavy Canvas) - Footwear: Love means nothing in tennis, so let these hip Fred Perry shoes teach you the meaning!; Fred Perry laurel logo and striped design. Lace-up. Textile and leather upper. Rubber outsole.

Shoespad.com is proud to offer the Fred Perry - B2003 (White Inject) - Footwear: Love means nothing in tennis, so let these hip Fred Perry shoes teach you the meaning!; Fred Perry laurel logo and striped design. Lace-up. Textile and leather upper. Rubber outsole.

Shoespad.com is proud to offer the Fred Perry - B2010 (Caramel Suede) - Footwear: Casual, yet dressy! Buy any other shoes and things may get messy. Lace-up design. Fred Perry laurel logo in the back. Leather upper. Rubber sole.

Shoespad.com is proud to offer the Fred Perry - B2025 (Charcoal Coated Nylon) - Footwear: Reminiscent of a style from days gone by, this signature oldie still brings grandeur and good looks to a new generation. Canvas upper decorated with laurel logo and double stripe detail. Lace-up front with metal grommets. Lined with fabric for comfort. Cushioned insole. Red Fred Perry logo at the heel. Textured rubber sole both flexible and durable.

Shoespad.com is proud to offer the Fred Perry - B2025 (White/Navy Coated Nylon) - Footwear: Reminiscent of a style from days gone by, this signature oldie still brings grandeur and good looks to a new generation. Canvas upper decorated with laurel logo and double stripe detail. Lace-up front with metal grommets. Lined with fabric for comfort. Cushioned insole. Red Fred Perry logo at the heel. Textured rubber sole both flexible and durable.

Shoespad.com is proud to offer the Fred Perry - B2029 (Black Oxford) - Footwear: Match point! Even though you're an amateur, you can still look like a professional when you wear these sleek Fred Perry tennis shoes. Fred Perry laurel logo. Plaid lining. Canvas upper. Rubber outsole.